My mom makes fantastic twice-baked potatoes (you cook a potato and then scrape it out of the skin and mix it with milk and cheese and bacon and such, then put it back in the skin and bake it a little more) that we have every Thanksgiving.
EXCEPT THIS YEAR I SPENT THANKSGIVING WITH MY HUSBAND’S FAMILY AND WE DIDN’T HAVE THE HEAVEN-SENT POTATO GOODNESS.
When I was wishing my family a happy Thanksgiving over the phone, she reminded me how much I was missing out (I mean it when I say “heaven-sent potato goodness”, hereinafter referred to as the HSPG).
She asked why I didn’t make them myself as a contribution to our meal and you know what? I told her I didn’t know how.
Anyone can follow a recipe, but the reason I can’t make the HSPG is because there is no recipe!
Holy hand grenades, Batman!
Every time I’ve watched my mom make the HSPG, it’s a dash of this, a pour of that…
It’s based entirely on the way it looks.
AND IT OCCURS TO ME TODAY THAT THIS IS JUST WHAT MOST ARTISTS ARE TRYING TO DO TO SELL THEIR ART.
They’re taking a little ideas here and there from all sorts of different recipes and their own gut feelings and trying to smash them together and somehow still come up with the art-business version of HSPG.
Occasionally it works!
But most of the time, for the vast-majority of artists, this approach leaves them depressed and ultimately drives them to give up selling their art.
I find that so sad! Because all they need is a good recipe. But the thing of it is – in business there are no reliable recipes.
Every artist’s art is different.
Every artist’s fans are different.
Every artist has different preferences and enjoys different things.
SO NO ART BUSINESS IS GOING TO BE JUST THE SAME AS SOMEONE ELSE’S ART BUSINESS.
All that false security when you see “recipes” out there for building an art business is detrimental to the art world.
It’s not that courses and recipes are bad. Just that they’re bad when they’re billed as comprehensive.
If it’s marketed as a course that’s going to teach you everything you need to know to build a successful art business, you’re almost certain to be disappointed that even after you implement what you’ve learned, you’re still not able to quit your day job or let your spouse retire or take that epic vacation. Sure you’ll see huge progress if it’s a good course and a well-thought-out recipe, but it’s rare that it gets you all the way to your goal – a smooth, systemized business that sells as much art as you want it to and consistently exceeds your income goals.
TO GET TO THAT POINT, YOU NEED A PLAN THAT IS DESIGNED JUST FOR YOU.
You might be able to do that on your own, especially if you’ve been researching for a while and have a knack for business. And then you can take courses for specific things that are part of your plan, like Instagram or licensing.
But if you’re completely lost with making a plan or you are just guessing with your plan, then maybe it’s time to call in an expert.
Someone who has seen lots of different art businesses succeed and is capable of figuring out the right combination for your particular situation and helping you implement that plan to fruition with aplomb.
That someone might be me!
If you love my articles or felt like my free video series on pricing art made it all make sense, then there’s a good chance I’m the right person to help you make a plan that makes sense just for you and then make that plan happen.
HAPPY ABSOLUTELY THRILLED TO ANNOUNCE THE ANNUAL OPENING OF 2 SPOTS FOR A YEAR OF CONSULTING WITH ME!!
Each year I only offer 2 spots (so there’s enough room the rest of the year for artists to work with me in smaller amounts of time) to work with me for the entire year. It’s a year of not just learning, which you could do a lot of on your own, but of actual growth. My clients say things like:
This email is gold. YOU ARE GOLD! Thank you!” – actual quote from Maggie
You are awesome! I really appreciate all of your input, guidance and advice. You’re saving me sooooo much time (vs if I had to figure it all out by myself).” – actual quote from Sondra
It has been GREAT working with you in the past few months. You have taken me to a place a never could have imagined. You have given me so much confidence to move forward. It has been an absolute pleasure! You have helped me grow both as an individual and as an artist. Super super super. Thank you! I can’t imagine life without you.” – actual quote from Boni
One of the reasons I get all this fantastic feedback is that I only work with artists. I don’t teach these strategies to other types of business owners, because they don’t work for other types of businesses. But of course, I also don’t teach the same strategies to each artist… because there’s no HSPG recipe in business either!
Maggie’s business is designed to make money through licensing, with a dose of wholesaling prints.
Sondra’s business is designed to make money through a mixture of direct-to-customer sales, gallery sales, and licensing.
Boni’s business is designed to make money through direct-to-customer sales of finished works and commissions.
And all three of them have different marketing methods, branding, pricing, and everything else in order to make that business design work.
IF YOU THINK YOU MIGHT BE INTERESTED IN A CUSTOMIZED PLAN AND INTENSE IMPLEMENTATION TO MAKE YOUR ART BUSINESS SUCCEED IN 2017:
1 Fill out my no-commitment application.
2 I’ll contact you to schedule a phone or Skype chat to talk more about your business and the details of consulting.
3 I’ll let you know if I’m the right person to help you from my perspective.
4 You’ll decide whether it’s the right fit for you from your perspective.
5 We’ll get started in January!
Easy peasy to get the process started and you’ll know before Christmas whether I’m going to be your partner in crime (or “fairy artmother” as a couple artists have deemed me) for next year!
Whether I’m your perfect match or not, I hope you’ll stop blindly cobbling together every strategy you see and start composing the perfect symphony of strategies that make sense for you, your art, and your fans. You’ll find that was the easiest route all along.