When you start selling your art, really when you start any business, there’s this driving force in your mind that is always telling you to wait just a little longer before you take the next step.
You say to yourself, “My site doesn’t look good enough to link it in a magazine article yet.” So you don’t answer the media callout you saw for unique glass blowers, despite feeling well-suited for the article.
Or perhaps you say, “I haven’t really hit my stride as an artist, so I should wait a little while until I look for media opportunities.”
Or even outside the media world, you avoid most ways to advance your business because you think you’re just not ready.
Well the truth is: you aren’t ready. Nope, you are not ready for whatever big (or little) opportunity that has presented itself. But you’ll never be ready. There hasn’t been a single time in my business that I’ve thought, “Gosh, I am so prepared for this.” It doesn’t happen. And if it does, the opportunity will probably turn out to be a dud.
It just so happens that good things don’t come when you’re “ready”. They come when you decide to take action despite not being ready. And that means moving past any fears you have about your ability as an artist or as a business owner. Every amazing artist and every amazing entrepreneur started at square one, with no experience and little ability (if any). The only way to move past “no experience and little ability” is to take action and move forward, ready or not.
Action Step: Your job this coming week is to move forward on something you’ve been putting off. Stretch outside your comfort zone. Maybe you’ve been thinking about taking new product photos but you don’t know much about your camera or editing software? Well then schedule time in your week right now to play with your camera and test out different buttons in your photo editor until you learn what’s useful for you. Then go ahead and schedule time in next week’s calendar to actually take product shots and edit them.
Whatever you’ve been setting aside for when you’re “ready”, let’s get it crossed off your list. Time to take action. Feel free to report back here with your results or with problems you run into and I’ll walk you through a solution or celebrate your accomplishment with you.