This is a guest post by Caylie Price.
Did you assume when you posted your artwork online that it would be found and you’d become a recognized artist? Did you think online was the magic potion to mega sales and celebrity?
Unless you are beyond optimistic, you probably realized getting found online would take some work.
You might be asking…
How can I gain access to my target market?
How can I increase awareness faster?
Allow Me To Introduce You To Guest Blogging
Guest blogging is when you write an article for a blog that isn’t your own. You need to approach the owner of the blog and ask for their support in publishing your work.
3 Benefits Of Guest Blogging
1. You build relationships with your peers and potential customers.
Guest blogging not only exposes new audiences to your work, it gives you the opportunity to build relationships with them. As they view your work and the stories behind it, they will get to know you and hopefully like and trust you as well.
2. Guest blogging can improve your search engine rankings.
Link building is a key component in search engine optimization. The better optimized your article, the higher your website will rank in search results. [because google sees the links back to your site and recognizes you as either the author of the post or at least having something to do with it, giving you more authority in google’s eyes. – Laura] Most host blogs will allow two links within the author bio box underneath your post. Also, try to include relevant links back to your site within your guest posts i.e. a link to another piece in a collection of paintings or to where the audience can buy your work.
3. Become known as an authority.
If you are seen to be regularly posting on blogs within your niche and in complementary niches, readers will begin to associate you with being an expert in your field. Acceptance by your hosts indicates social proof of your skills and knowledge.
How To Choose Where To Guest Blog
When it comes to guest blogging – don’t assume biggest is best. Sure it’s lovely to think of all the exposure you might receive from an A-List blog, but is it as brilliant as it sounds?
Medium and smaller blogs are often quoted as generating better quality traffic and engagement for the guest blogger’s website.
For example, my guest post on Create & Thrive earlier this year immediately resulted in 97 new visitors; my post on KylieOfiu.com resulted in 88 visitors and Beautifully Organised 47 visits. Comparatively 12Most.com, a site with far more traffic than the other three combined, didn’t lead to any new visitors.
Take Action – Get Guest Blogging
Create a list of everyone you would like to blog for. Absolutely, pick a couple of A-Listers with strong engagement but also include peers at a similar stage of blog growth in complementary niches. [complementary niches might be housewares if you make 2d hangable art, clothing if you make jewelry, foodie blogs if you make ceramic tableware, etc. – Laura]
The next steps:
- Pick three blogs you’d love to guest post for.
- Brainstorm topics that would offer value for the host bloggers’ audience.
- Check with potential host blogs for any rules relating to contributions.
- Contact the bloggers and pitch your idea. Be ready to go if they accept.
To your guest blogging success!
Caylie Price, owner of Better Business Better Life , is currently working her way around the interwebs with her 21 day Blogging For Growth tour. She is also co-author of How To Host A Swingin’ Blog Challenge.