All of your work before now will be for nought if you don’t decide how to get to these numbers. It’s time to outline your marketing.
The third method for showing companies that you're interested in licensing: pitching them directly. I'll explain exactly how to write that scary pitch so you sound professional and show them what you've got!
This lesson is really helpful if you're not sure where to start because there are so many options. This lesson will probably get in your way if you have a clear vision of what you want your business to look like.
The main concept behind this part of the process is to come to a deal that is really mutually beneficial. It's totally possible. Both sides are likely to start out asking for everything they could possibly dream of, but as you go back and forth you can slowly let go of things that are less important.
Don't proceed with any numbers until you know what they need. And they're going to want to know what you need to. Oh, and read through to the end to know what you should NEVER EVER (EVER) do.