Initial Offer

Length: 3 minutes

Initial Offer

All about the deal memo, along with a sample deal memo and a sample email to use when you send the deal memo.

The Overview (Preview)

Length: 3 minutes

The Overview

Allow me to simplify the art licensing process for you so that it sounds less terrifying.

1. Target Market

Length: 13 minutesComplexity: Hard

The most important thing in your business, without a doubt, is knowing your target market. All your customers won’t be like your target market, but the people like your target market are the most likely to purchase from you.

2. Visuals

Length: 6 minutesComplexity: Easy

You don't have to create a vision board, a style guide, or any other visuals. But if you want to, here's what to do.

3. Revenue Streams

Length: 6 minutesComplexity: Standard

Now we're going to figure out what our target market is going to buy.