You know when you’re driving a really long distance and you keep slowing and speeding up, unable to keep a steady speed? I’ve always wondered if this happens because your foot gets tired or because you’re distracted. The latter is a little scary, actually. So let’s say your foot is getting tired. And you hit the cruise control button and suddenly the drive feels kind of easy. Yes, it’s long and you’re tired, but my oh my that feels so much easier!
Have you been driving your business for a while?
Perhaps you’re feel tired and can’t keep up with everything, keeping a steady speed?
With the new year fast approaching and all those 2014 goals being set, it might be time to find the cruise control button in your business.
See when we’re first starting to build an art business, most of us put all the burden of running that business on ourselves. We’re bootstrapping the finances and nervous to let go of anything because what-if-someone-doesn’t-do-it-right-and-the-world-is-going-to-end!
But letting someone else take care of certain parts of our business can actually free us up to do more of what we actually do well.
Let me give you an example from my world. I spend a good amount of time tweaking my website. Sometimes it’s getting a blog post to look just right, other times it’s fixing a page that won’t load correctly or changing the layout completely. And you know what? I don’t actually know how to do any of that! So I spend 4 hours on Google finding a how-to that will fix it and then another 2 hours trying to implement the fix.
Until I hired smarty pants tech people to help me. I set a budget and prepared by getting a list together of all the things I knew I needed right now. And after checking into a couple companies, I found my match and let them go to town on the things I needed.
I estimate that I saved about 40 hours worth of work over the span of a couple months that I kept the tech angels hired. And of course I plan to hire them again because they were awesome at their jobs and saved me so much work! It felt just like cruise control – ease and simplicity and I finally could relax about my website.
But it’s not just about the work… if you haven’t thought about it yet, that 40 hours also means I get to spend this time on things that more directly make me money. Like getting and working with clients.
For you, that 40 hours could mean making more art. Wouldn’t that be awesome?
And maybe tech help isn’t the thing you need. There are plenty of ways to outsource (that’s the business term for hiring people to help you) tasks you take too long to do and allow someone else to handle them for you.
Here are a few ideas:
Printing (if applicable)
Public Relations and/or Marketing
So do tell – what are you going to put on cruise control this year?