When a new person visits your website or shop, you have to make a good first impression right away. That’s why I taught you The Website Squint Test a while back. But today I want to teach you another great tool for evaluating your website’s efficacy so you can avoid having visitors hit the X, leaving your site for good.
Today’s tool is called the 10 Second Test. Grab a friend, family member, stranger… seriously, just ask the person next to you at a coffee shop to give up 30 seconds of their time.
1. Pop open your site and set a timer for 10 seconds. Have the person look at your homepage for just 10 seconds, trying to take in as much as they can.
2. When the 10 seconds are up, close the website and ask them what they know about it.
If they can tell you what you sell and describe who it might appeal to, you’re in good shape. But they might not be able to do that, which can give you really great information about where your site is ineffective.
For instance, if you sell hand-painted silk scarves alongside watercolor portraits and the person you tested says, “I think you sell scarves.” you know instantly that you haven’t given them enough information. They couldn’t discern that the there was something special about the scarves. And they had no idea that you also sell watercolor portraits.
So to improve your site, you might feature a watercolor portrait next to the picture of scarves and you might have some large text saying something like, “the personal touch of a hand-painted scarf takes every outfit to the next level of chic”.
Go find someone who hasn’t seen your site before and doesn’t know what you do. You can find people in relaxed settings like a church gathering, a park, a coffee shop, or even catching your neighbor as they get their mail. Then give them the 10 Second Test. Write down the results and what you can do to fix any problem areas. Then add those to your work calendar so you get them done!