Lesson 1 – Introduction
Lesson 2 – The Airplane Analogy
Lesson 3 – Trap of the Newbie
Lesson 4 – Fear
Lesson 5 – Research
Lesson 6 – A Magic Number
Lesson 7 – The Ethics of Pricing
Lesson 8 – Indicating Quality
Lesson 9 – Numbers
Lesson 10 – An Example
Lesson 11 – Resonate Pricing
Lesson 12 – Adjusting
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(Love me some rhyme time!)