You know what I hear from artists that gets me ranting every time? I just hate it!
“I’m doing everything I’m supposed to be and I’m working so hard, but no one buys my art. I get lots of likes and comments but no sales.”
So many things wrong here!
1 Can you ever do “everything you’re supposed to”? What would that look like? Even super-successful artists have tons of things on their mental list that don’t get done, but would help them sell more art.
2 Are you really doing all the right work, even figuratively speaking? Do you have a real strategy in place that’s well-thought-out and makes sense for your art, your target market, and your different revenue streams? And are you actually following that plan?
3 You believe in the possibility that someone who does all the right things could end up not selling enough art. And that’s absolutely not true.
You don’t get results (sales, growing fanbase, notoriety, etc) because of a list of things you should be doing.
You get results because of a very complicated mix of things you do that work for you (your personality), your art, and your target market.
You could copy a 6- or 7-figure artist’s website – same layout and branding, go all Mad Libs on their copy, use the same prices, etc – and sell nothing.
BECAUSE THEIR SUCCESS ISN’T THAT 1-DIMENSIONAL!
Another perspective I want to dig into a bit is that you feel a pull to make more money through your art. There are lots of artists out there who don’t care about selling their work. There are lots who actually hate the idea of making money from their art. And there are artists who want to sell their work, but don’t really want to make a business out of it. They like their day jobs.
But you want this.
You’re going after this for a reason. So, on some level, you’re meant to do this. You’re meant to share your talent with the world.
And there is a magic sweet-spot of business strategy that will work for your business. Once you find it and start implementing it, your art will sell like hotcakes! (What is a hotcake, anyway?)
All this doubt and anxiety you’re having stems from not finding the sweet-spot combo.
And for a lot of you, you’re not finding that sweet-spot combo because you’re so busy looking at other artist’s papers. You’re stealing their strategies, mimicking their website & social media, and wasting a ton of time wondering how they got different things to happen…
Natural next question: What should you do instead of mimicking?
1 Trust that if you’re persistent, you’re going to find the magic sweet-spot combo and things will get awesome, fast!
It’s not only possible for you, it’s written in the stars because you’re meant to be doing this.
It just might take time if you keep getting distracted by everything everyone else is doing and stressing about your own situation. (I remember sitting on the floor crying when I was struggling to make money too! No shame. But it’s totally counter-productive.)
2 Use your intuition more. Which is also a lot about using your brain. We are hard-wired to take the easy route (our brains love easy!) of not really thinking about what we want, what our customers would want, who our customers might be, what strategies make sense for our art, etc.
You have to fight that.
Before you work on ANYTHING, stop and get still & quiet. Think (and intuit) about whether the thing you’re going to work on will actually help your business. Imagine what your art business looks like with that thing checked off and done. What gets better? What’s truly been accomplished?
3 Find a business bestie or a mentor who will help you tap into the magic sweet-spot combo. Someone who is naturally good at seeing what you’re meant to be doing, rather than just telling you what the internet says to do to sell stuff.
They could be another artist who is further along than you (but won’t just tell you what she did is the right thing for you), someone who runs a different kind of business but knows all sorts of business strategies and totally gets you as a person, or someone who teaches business, does life coaching, etc.
Find that person you vibe with and let them guide you back to your intuition over and over again.