Pinterest is clearly the fastest-growing social media platform out there right now. Everyone is talking about it, everyone is signing up for it, and everyone is writing blog posts about it. But no one is talking about how artists use Pinterest. No one is discussing the best ways to develop Pinteresting content if you’re a creative. I’m here to fill the void! *cue Superhero music*
1. Have a topic that is already popular on Pinterest.
Well that was easy! You’re an artist (or maker of some kind). You’re immediately interesting to this big community, primarily full of women. They want to share your pretty art and be inspired by it. But they also want to buy it and hang it on their walls. So be sure to have lots of options available in your shop for framing or mounting, different sizes, prints vs originals, customization, commissioned work, etc etc. Give them the opportunity to see your work and say, “that’s exactly what I need.”
2. Use “pin it” buttons.
Make sure your shop has an easy way to get pinned (and remind people to pin). Many pinners have the pin-it button in their bookmarks bar for easy access. But that doesn’t mean they’ll remember to use it. For those that don’t have the button or those that forget, you want to have a button right on your product listing, preferably as close to the image as possible (since the image is what they’re pinning). Etsy makes this very easy with a built-in pin button in the side bar. I suggest if you have a site elsewhere that you make your button a little larger and more prominent. You want your customers to either buy the piece or pin it. So the buy button and the pin button should be nice and big.
3. Be seasonally aware.
If you make lace doilies, post a lot of new ones a few weeks before Valentine’s Day. If you have three paintings lying around that are all of fall foliage, put them in your shop in September. Then follow through by publicizing your listings on social media, including Pinterest. Just make it obvious it’s your own stuff and don’t overwhelm with it (see #5).
4. Make your name or url apparent.
If you can find a way to tastefully do it, you want to place a small text over the image with either your name or url. Don’t make it obvious. You just want it there so that someone who really wants to find your piece can find it if the link-back goes awry or someone tries to use your image in a blog post without linking you. Yes, that would be illegal since you have full copyright, but it happens. People don’t follow the rules.
5. Pin your own things, on occasion.
Sometimes you (or a particular piece) need a jump start on Pinterest. Feel free to pin your own items. But the Pinterest etiquette guidelines say to do it sparingly. I tend to think for every fifty pins, you can have one that’s promoting yourself. But that’s not a rule or anything. Just be sure you don’t go haywire. Don’t pin ten of your handmade dolls in a row. Your followers will hate that their stream was flooded and they’re likely to ignore the dolls altogether, scrolling past them to get to the more varied pins.
6. Create pin challenges or contests.
If you blog or are willing to guest blog on another site, this becomes super easy. Host a giveaway. Anyone who pins one of your scarves during the month of April is entered into the contest to win their favorite scarf for free! You can even give them extra opportunities to win with extra entries for sharing the contest on social media, sharing your scarves on social media, or purchasing a scarf. But remember, the key to contests, giveaways, and challenges is to publicize it virally – often and all over the place.
7. Just ask.
If you’re worried you aren’t getting pinned enough and want more traffic from the site, just ask your Facebook fans to pin your work. Tweet out that you’re looking for more exposure on Pinterest and would appreciate pins from your Twitter followers if they like your art. It’s really as easy as that. And you’ll find people are more than willing.
So I’m just going to ask. If you found this guide helpful, please pin it on Pinterest so all your friends can read it too!