It can’t be that simple! Oh, but it kind of is…
Q: “I think my current marketing sucks. And I think there are a few key reasons why. I think it sucks because I don’t feel I’m getting enough desired actions from it. But I think that centers around the fact that I’m driving my traffic all over the place. It’s not even that they are or aren’t going to where I’m sending them… so much as where I’m sending them isn’t funneling into making money, like telling someone I’m on Facebook. Could it really be that simple?”
– Aradia Goseling
A: So if you like simple and not confusing, today’s your lucky day! I’ve got an answer that’s going to totally demystify marketing your art. When you think about you marketing, you want to be targeted and specific with it. So it’s best to create goals.
Goals should include
– getting people on your email list (so you control when they hear from you)
– and building relationships (so you are truly showing up in people’s lives in way that makes them like you – which makes them want to support you either with their $ or their recommendation).
– You could also have a third goal of getting them to a specific page on your website or something like that.
The point, though, is that these marketing goals are actually the step BEFORE the sale.
You are putting in place a system that makes people want to buy from you on their own, not a system where you’re constantly barraging people (who don’t care) with opportunities to buy your stuff. That’s icky salesy. This is honest, caring, people-centered marketing.
Then when they do get an email with a new product or you do post about your products on social media (every once in a while), they’ll be itching for a chance to buy your stuff.
And really, it is that simple. Just keep reaching out and directing people back to those top 2-3 goals out of a real desire to make them happier (or more confident, or more relaxed when guests are over, or more proud of their home, or whatever your product does for your market…). It’s all about those goals, baby! You’re no dodo bird!