The most important thing in your business, without a doubt, is knowing your target market. All your customers won’t be like your target market, but the people like your target market are the most likely to purchase from you.
You don't have to create a vision board, a style guide, or any other visuals. But if you want to, here's what to do.
Now we're going to figure out what our target market is going to buy.
This is the not-so-fun part because there are numbers. But, later on, you'll be happy you have it. We're going to nail down what money you bring in from what source.
All of your work before now will be for nought if you don’t decide how to get to these numbers. It’s time to outline your marketing.