In the last 2 minutes of the Part 1 video, I’ll go over Conversion Pixels. But Facebook has changed these since I filmed the video and now you need to use the ONE Facebook Pixel for your site. You can find instructions for that here:
For WordPress sites.
For SquareSpace sites.
Everything else in Part 1 still applies, so please do watch the video, and make sure you catch the last minute of it where I go over other, non-pixel-related things.