The Artist’s Business Plan

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1. Target Market

Length: 13 minutesComplexity: Hard

The most important thing in your business, without a doubt, is knowing your target market. All your customers won’t be like your target market, but the people like your target market are the most likely to purchase from you.

2. Visuals

Length: 6 minutesComplexity: Easy

You don’t have to create a vision board, a style guide, or any other visuals. But if you want to, here’s what to do.

3. Revenue Streams

Length: 6 minutesComplexity: Standard

Now we’re going to figure out what our target market is going to buy.

4. Revenue Plan

Length: 11 minutesComplexity: Hard

This is the not-so-fun part because there are numbers. But, later on, you’ll be happy you have it. We’re going to nail down what money you bring in from what source.

5. Marketing Plan

Length: 7 minutesComplexity: Standard

All of your work before now will be for nought if you don’t decide how to get to these numbers. It’s time to outline your marketing.

6. Using Your Plan

Length: 5 minutesComplexity: Standard

Now that you’ve got your Target Market, your Revenue Plan, and your Marketing Plan, you’ve really got a whole business plan right there. It tells you exactly what to do and when to do it and how well it should work.

Bonus – Business Models

Length: 7 minutesComplexity: Standard

This lesson is really helpful if you’re not sure where to start because there are so many options. This lesson will probably get in your way if you have a clear vision of what you want your business to look like.