I’m here to help you take the reigns in your artistic business. I use my resources, skills, and knowledge to bridge the gap between making your art and making money from your art.
Yes: I teach, you learn. But ultimately, we both move in sync with each other as we grow your business together, changing not only our own lives but others’ through your art, your spirit, and your story.
Let me help you bring your astounding creativity to many loving homes. I want to be your advocate for finally trusting your talent and no longer depriving the world of your art simply because you’re scared. And I want you to sell. more. art.
Who do I work with?
I love working with passionate, creative, kick-ass artists! You’re feeling stuck, perhaps in a job you hate. You do this art thing on the side and you just don’t know how so many artists are making bank on Etsy, Big Cartel, ArtFire…. What are you missing?! I’m all about getting your work into the world, affecting amazing people in powerful ways and creating providence for yourself while you’re at it. Here is what some of my previous clients have said:
“One of the best decisions I ever made! Laura answered my concerns honestly, directly, and very intelligently. She gave me specific tools and concrete advice. She’s extremely savvy and really knows her business! I would definitely recommend her to anyone looking to succeed on a greater level.”
– Jennifer Lambein of The Opulent Nest
“I had the feeling there was something missing, but I couldn’t name it. Thank you thank you. You are really brilliant!”
– Mindy of Babycakes Baby Tees
“I used to hate pricing. It gave me a super icky feeling and then after all that hard work I still had people pulling me in different directions saying I was pricing too high or too low! I didn’t feel I had enough of a market to even poll or find out and it caused way too much stress in my life. Then I worked with Laura and we nailed it!”
– Aradia of Aradia’s Hand
– printmaker (primarily in intaglio or relief on copper or vinyl record albums)
– late sleeper/night owl
– tv binge-watcher (isn’t everyone?)
– dancer (primarily ballet)
– wordplay lover
My superpowers are building task lists that prioritize the most effective strategies, pep talks, and breaking down concepts into bite-sized chunks of learning.
I’m currently obsessed with sticky toffee pudding, complex board games like Firefly and Arkham Horror, getting lost in competitive reality shows, The Wheel of Time novels, feeling cozy, and the smell of the orange Dawn dish detergent (surprisingly, since I normally hate citrus smells).
How did I get here?
As a child, I was interested in all things creative. I crafted all the time, usurping the kitchen table for my creative exploits. I sang in the choir, played piano, wrote poetry, and most of all I danced. I dreamed of being able to draw, paint, or take beautiful photographs.
In college, I was interested in many things but I didn’t identify as being talented or skilled at any of them. I found out later that this is a common problem for young artists because we have better taste than ability, but that the ability comes with experience. I muddled through my first art class, introductory sculpture, and finished with two pieces I was actually proud of. This gave me enough confidence to get my degree in studio art. I was ready to take on the world – except, not.
Like many recent graduates, no one had taught me what to do with my major. I felt frustrated, scared, and a little betrayed by my teachers. I managed to find a job in marketing that I was qualified for. It was a wonderful first big-girl job. I worked in an office as a paid intern for the small department, so I got to speak up a fair amount and my job was interesting and new every day.
The only problem was that once I had finished work and dinner and dishes and chores, I was left with just a teensy bit of time at the end of my day. I felt drained trying to maintain the social, romantic, and familial parts of my life. I couldn’t even imagine having time for personal interests. With this feeling of soul-sucking life in my cubicle, I jumped on the chance to work from home and set my own hours. Finally, a step in the right direction.
During this time, I had been listing handmade jewelry on Etsy. It was like a desperate, fervent struggle to escape my situation. And when I did escape through other means, I realized that making jewelry didn’t hold my heart in any way. It was just a way to quickly create something that someone else might like in hopes that my shop would get discovered and I would suddenly be rich enough to quit my job. I was grasping at straws. But Etsy friends were asking me to help with their copy because they loved mine so much. As I helped them, they began to pay me in exchange and I slowly let go of the jewelry business. Yet copywriting was just another straw to grasp.
As I was copywriting, my customers would ask me about other aspects of running their art businesses.
“How do you find people who want to buy your work?”
“How do you know what to charge?”
“Why is nobody buying my art?!”
And answering these questions lit a fire under me. My eyes sparkled, my countenance lightened, my spirit soared… this was my happy place. Through all the struggling and straw-grasping, I had established this level of intense knowledge around selling art online. And, by divine design perhaps, sharing that was what lit me up inside. I had finally found a purpose that felt innate and beautiful to me. And, frankly, I’m really good at it!
If you’d like to get to know me better, shoot me an email. I read every single one. I’d love to hear what you’re struggling with the most right now and maybe I can point you in the right direction.