Most artists I talk with fall into one of two camps.
Either they don’t know anything about running an art business or they have a lot of knowledge about running an art business, but it’s just not working.
I hear the latter a lot…
“I’M WORKING SO HARD. WHY AM I NOT SELLING ANY ART?”
Most of the time, I find that all that work they’re putting in is mostly the slow-building, low-impact tasks.
Do you too find yourself spending a lot of time on Instagram?
Do you work really hard to keep active on more than one social media network?
Do you labor over your blog?
Do you read a lot of articles, watch a lot of webinars, download a lot of pdfs?
Do you spend a good portion of your week tweaking things on your website?
If you said yes to ANY of these, you’re probably spending too much of your time on slow-building, low-impact activities.
I know I may have just ruined your day. And that guts me.
BUT YOU HAVE TO HEAR THIS.
If you keep spending your time and energy on this work that doesn’t directly gain you any real results, you’re never going to see the success you’re craving.
It’s not that these things aren’t helpful. It’s not that they don’t have their place.
It’s that most artists are spending the majority of their non-creative time on these things and they’re not the things that reliably build a big fanbase of people who are eager to pay you to own a piece of your art.
So, now that you know you’re spending your time on the wrong things, you’ll need to replace those activities (at least some of them) with the right things – the things that will grow your fanbase, target the perfect customers, and actually bring you sales.
YOU PROBABLY ALREADY KNOW WHAT SORTS OF TASKS MAKE THAT BIG, REAL IMPACT.
If you’ve been reading and learning about art business for any length of time in the past couple years, you can likely name off at least 3 things that more directly contribute to income.
And if you can, and you’re not doing them, it’s probably because they’re hard – it’s scary, it’s complicated, and it requires more strategic planning.
But if you have absolutely no clue what other things you could be (should be) spending your time on, you’re not alone!
I definitely meet plenty of artists who have no idea what business-building activities the successful people are doing.
And don’t worry, I won’t leave you hanging. Here are a few ideas of what you could be working on instead of social media, blogging, tweaking your website, and endlessly learning:
Figuring out what types of people are most likely to buy your art
Approaching manufacturers for licensing deals
Emailing people who’ve bought from you in the past and telling them about a new piece that you know they’d love too
Setting up a launch for a new piece
Designing a strategy to turn your fanbase into customers
Following through on that strategy
Talking live with your target market
Asking the media to feature your art or interview you
If you want help with that last one, I’m hosting one of my favorite lectures – live, online, and FREE – on Tuesday, February 7th at 2pm EST. Find out more about what you’ll learn and sign up to attend over here.
It’s time for you to refocus your efforts. The first month of the year is already over. Are your actions in the remaining 11 months going to make you successful, or leave you stagnant and frustrated? I think today is the perfect time to make a promise to yourself, and to me, that you’ll put more effort into the things that matter.