One major problem artists come to me with is that they feel stagnant on the business side. They’re creating a lot and really proud of what they’re making, but they just can’t seem to get sales or their sales have hit a plateau.
And usually they are trying to attack the problem with random promotion.
Bam! Here’s a post on Twitter!
Pow! Here’s a flyer at the coffee shop!
Hiya! I sent out a newsletter!
While any promotion is better than no promotion, ultimately you’re not going to get very far by marketing on whim.
Marketing, like everything in your business, is only effective when it’s well-thought-out.
So what you really need to make more money from your art is a solid plan. Sit down and think about your target market. Who are they? Why do they buy art? Where do they look for art and where else are they reading or looking? How do they like to be talked to? What sorts of messages would feel good to them?
This line of thought is the basis of your whole art business and getting a handle on those sorts of questions is utterly crucial to your success.
When you’ve thought through this stuff, it’s a lot easier to decide which social networks to use, how often, and what to post. Or where around town a flyer would actually be effective (and what the flyer should look like). Or even how often to send out your newsletter and whether it should be announcing a new piece, showing behind-the-scenes of your studio, or listing upcoming events.
Once you’ve got this figured out, you can work these strategies into a proper business plan to keep you focused and on track.
Having a business plan in place, you will quickly get out of your rut and be making money from your art because you’ll know what to spend your time and energy on and it will come from a place of servicing people who are most likely to buy from you.
If you need help writing a business plan, grab a copy of my new mini-course The Artist’s Business Plan. It covers everything about building a business plan that works for an artist, not a stuffy, 20-page corporate ordeal.