I can hear your groans all the way over here! Yes, we’re all tired of talking about finding your target market. BUT, have you done it?
My guess is you’ve got a really vague idea in your head. You’ve thought about it, but you’ve never really sat down and written out who your target market is. And if you have, it was a long time ago. You need to do it again.
You don’t have to be a marketing genius to figure out your target market. But you do need to know your art really well and you need to have a clue who responds to it, whether they’re buying yet or not.
Take thirty minutes this week to sit with a sheet of paper and write out qualities that describe your art. Then write out qualities that describe people who like your art. And then start to refine that into the person who likes your art and will buy it – they are not the same person.
I don’t put a lot of stock into the whole “know what they wear and eat” style of nailing down the person. But if it helps you understand them better, by all means. What I think is more important, actually, is how they think. Don’t be afraid to write, “they’ve had a really big loss in their lives” or “they’ve just started a family so they’re living in bliss”. These things are usually more accurate descriptions of the real people in your target market, but they are harder to use when you go looking for those real people. I welcome the challenge. I would rather you spend more time and energy figuring out where the perfect customers are than less time and energy finding a bunch of so-so people who may or may not want to purchase your art.
If not, I’d love to hear your questions in the comments. Feel free to give me the rundown of who you think your target market is and I can help you refine it further or discuss your next step to turning them into customers.