Story time. The other day, I contacted an Etsy seller who seemed to have the same beautiful mission of guiding artists toward earning a living doing what they love. I was excited to find another woman in my space, as I always am, so I sent her a message. I asked if she would like to “guest post” on my blog or vice versa and I indicated that I would enjoy any other opportunities to further our mission together. Collaboration is important to me and I liked what she was doing in her business.
I was surprised to hear back, not just a “no” but the words “I don’t have time for guest posting.”
This is ludicrous to me. And I’ll tell you why, but first I’m going to explain what guest posting is for those of you who have no clue what I’m talking about.
Bloggers (and other entrepreneurs who keep a blog, like many of you) often take on others as “guest posters” to write an article for them that posts on their blog. For instance, I had Andreea post about Pinterest on my blog a few weeks ago. Let’s think about the benefits and drawbacks here.
As the blog owner, a great benefit is that you don’t have to write a post this time. That’s especially wonderful when you find yourself struggling to come up with things to write about or if you feel your content is becoming monotonous and want to spice it up a bit. A big drawback is that this particular article is attributed to someone else, and of course the more quality content attributed to you, the better.
As the guest poster, you get an “author box”, which typically has a small picture of you, a short description of what you do, and a link back to your site. You don’t get to use the same content on your own website, though (that would upset the Google gods). And you may have to follow stringent rules for guest posting on a particular blog, though some blogs have no rules at all.
But there’s one more benefit that’s really great for BOTH sides: everyone gets promoted to a new audience! If you’ve chosen the right guest poster or place to guest post, this new audience is actually filled with your target market. So these are people who are predisposed to love what you do and you get to speak right to them or get your blog instantly on their radar. It’s fantastic!
See, when a guest post is published, both the guest poster and the blog owner both publicize the article on social media. They generate buzz, they let their audience know about the article (and thus about the other person), they generate traffic to the blog and to the guest poster’s website… It’s a whole world of mutual promotion that benefits everyone involved, even the audience! The audience actually gets to hear about a someone they didn’t know who also offers something they love.
So that’s a win-win-win!
And it’s one of the easiest and most honest ways to get attention from a new audience. That’s why I was shocked to hear from a professional, doing alright for herself, who didn’t want the opportunity to guest post on a blog with readers in her target market. And that’s why YOU should be utilizing guest posting as a means of attracting new people to your art.
Questions? Post ’em in the comments. I’m always listening.