While many things make an artist’s newsletter easy to digest and likely to get opened every time they send one, what makes it really compelling and effective once it’s open? The answer in this 5-minute video featuring Suzanna Schlemm’s latest email.
What can you do today to make your emails more exciting and engaging to your potential collectors?
Laura, as always you’ve really got me thinking. Lately I’ve been considering my newsletter. In the past I’ve toyed with the frequency, going from a month to 2x a month, and now 1x week. I’ve altered how I’ve styled it…but through all of this I have struggled with what to say. And I think taking a page from this blog post & your own newsletters that incorporating little bits, with little stories to appeal to the different sorts of people might be the way I want to go from here for now.
Thanks for your insight & inspiration! <3
That’s great, Aradia! Another tip that might really help you, especially if you’re showing up in inboxes that often, is to stick to one thought. I’ve found that, for product-based businesses at least, the more often you send an email the less should be in it. People respond better if they’re focused emails with only one or two things to do. One message is the absolute ideal when you’re sending weekly emails, especially for product-based businesses. I know you run both, so I am making the distinction with that in mind. Your service-based business might see slightly different results, though people are definitely more apt to pay attention when there’s less there no matter what you sell.
Report back with how this new style of story-telling works for you!