A rose by any other name would smell as sweet.
Enough with the Shakespeare references!
When you first start selling your art, you want to legitimize the business so badly. And you’re seeing all these other artists and trying to mimic what they’re doing so you start strong. One of the things that inevitably comes up is what name you will do business under.
And we put a lot of pressure on ourselves to pick just-the-right name.
For good reason, honestly. It’s really obnoxious to change your name down the line. There’s paperwork to be filed, your logo has to be changed, you’ve got to update your bank and the info on all your online accounts…
But while it’s really important, it’s also stopping you from the big stuff. The game changers. So, in a way, it’s just not worth the trouble. How do I know? Because I went through the same thing!
When I started my first business, selling handmade jewelry, I spent hours upon hours dreaming up clever names. I wanted to match those successful Etsy sellers I had seen with names like Honey & Wood or Pantheon Studios – they had such a nice ring to them and they looked so professional!
And I finally settled on a not-so-great choice, Rame Ottone. I thought it sounded mysterious, but it just means Copper Brass in Italian. Then I created a logo which also wasn’t quite as fantastic as I initially thought. And after all that work, I was left staring a long list of much more daunting tasks that I had yet to touch. Things like pricing, identifying my target market, and running the numbers necessary to create a basic business plan.
And that was totally terrifying.
Now that I’m in hindsight-mode, I can see clearly what I should have done: tackled my target market before picking a business name or just using my own name and changing it later if I decided to down the road.
So if you’re in that uncomfortable stage, choosing a name for your business, or if you realize you haven’t done one of those three daunting tasks I mentioned – it’s time to get moving. Because you can’t make money until you’ve got that business name. And you won’t make good money until you’ve tackled the daunting tasks.
To find out how to tackle those daunting tasks, stay tuned for next week’s post on making big, scary projects feel completely doable.