The end of December is a great time to get things together to approach retailers about stocking your products in their stores by purchasing wholesale.
(Wholesaling is the traditional way to work with a boutique, or any store.)
Don’t approach the retailer during December – hello busiest season of the year – but do get ready so that you can approach them in the first two weeks of January.
Seriously. Retailers are thrilled to get started in the new year. Think about it… what are you doing a lot of this month, aside from fulfilling orders?
Setting plans for next year.
And what are retailers doing besides spending a lot of time keeping their shop running during the gifting season? Setting plans for next year.
So they’re already thinking about the new year and they’re eager to act on all their fun plans, including getting new products in their store in hopes of upping sales and providing exciting new things to their customers.
Most artists are going to wait until March.
They won’t start getting together a buyers’ pack or working out their wholesale pricing until mid-January as they try to get back into work mode after the holidays. They’ll finish that in about a month, then they’ll make a list of retailers to approach and before they know it, it will be March when they are approaching a retailer for the first time.
Don’t let that happen to you – because you don’t want to be one of the pack. If you get to them early, just after their busy season winds down, you’ll have practically no competition. Which means a fantastic chance to win their business!
Come January, they’ll be ready to buy your art and any products you have with your art on them.
Be there, available to them, when they start looking for new products.
And you’ll get ahead on your income goals too.
Way to kick off the new year, you!