This is a revisiting of a concept I originally discussed because of Lady Gaga. Seriously. You can read the old post written way back in 2012, What Lady Gaga Taught Me About Business if you like. This post expands on the idea and brings it into 2018.
A lot of artists seem to really get stuck in this feeling of plodding along, doing little things and waiting around until it all comes together or they find that magic strategy (they’ve read sooo many articles!) that suddenly fixes their business.
On the one hand, building an art business does take time. You have to be patient.
But on the other hand, you have to take action too. And the BIG action is what gets you the BIG results.
Artists who post once a week on social media are plodding.
Artists who post twice a day on social media are taking BIG action and will quickly see BIG results.
Artists who make a list of dream blogs they want to be featured in and follow the bloggers on social media are plodding.
Artists who make a list of dream blogs they want to be featured in and send an email to each blogger asking to be featured are taking BIG action and will quickly see BIG results.
Artists who send a newsletter every couple months and hope their previous customers will buy again are plodding.
Artists who send a personal email to each of their previous customers to connect deeply and inspire another sale are taking BIG action and will quickly see BIG results.
Do you see what I’m talking about?
THE BEST THING YOU CAN DO FOR YOUR ART BUSINESS IS TO START WITH A BANG!
Even if you’ve been at it for a while.
Choose BIG instead of plodding.
Make a bang and see the impact. Then take a breath, decide what’s next, and make another bang.
There’s absolutely no reason it should take you 3 months to set up your Etsy shop (true story).
There’s absolutely no reason to have an email list smaller than 20 people when you start it (true story).
There’s absolutely no reason to wait for the media to start talking about you (true story hundreds of times over!).
When you’re wondering how other artists are finding success, 90% of the time it’s that they decided what they wanted and then took BIG action to get there.
Make the decision that you want to make this business happen. And then make it happen already! What are you futzing around for?
If you’re not sure how to take BIG action, I just gave you 5 ideas. Here are a few more…
Ask 10 galleries if they’re taking new artists and submit your work if they are.
Write a series of emails to be delivered automatically whenever someone signs up to your email list to help them get to know you and take them through an in-depth look at the creation of one of your recent artworks (with the opportunity to buy the original or a print at the end of the email series!).
Ask 20 local businesses if they’re looking for new art for their offices and offer to give them a good deal if they buy five originals or more.
Pre-write your next 10 newsletters and schedule them in your email marketing provider so you don’t have to think about it and fuss over it throughout the year.
Make a list of all the things that bother you about your website and take a few hours to find a web developer and pay them to just handle all the changes for you and get this plodding work off your plate so you can focus on the BIG action.
Call up 15 of your previous customers and offer them a referral commission if they send new customers your way.
Set aside a day this week to film 6 videos showing your fans your studio space, 2 works in progress, how you pick out which colors you’ll use, your recent sketchbook pages, and you talking directly to the camera about being an artist.
And there are hundreds of other things you could do to take BIG action.
Right now, I want you to pick a BIG action. Then think about if you can make it even bigger, while remaining doable. Got it?
Ok, now look at your schedule for the week and block out specific time to do this. Put it ahead of social media, blogging, fixing your website, or whatever else you regularly spend time on because you feel like you have to. This shoots to the top of your priority list, even if it means the other stuff doesn’t get done.
Report back here and let me know what kind of results you got.