I love a good media placement for an artist. There’s nothing like getting your art in the press to give you the leg up you need to get out of a rut or kickstart your business.
In fact, I’d venture a guess that you haven’t been in the media in at least a month (if ever), right?
And I recommend most artists get at least one media placement each and every month – more if your business depends on direct-to-customer sales.
Here are my top 5 reasons why you need to get a media placement right now to push your art business into high gear.
I haven’t met an artist yet who wasn’t excited about marketing their art for free. It’s such a relief after paying for all your tools & materials, your website domain, maybe investing in a course or two… the costs can rack up quickly when you’re selling art. So if you can get in front of new people for free? That’s a total win!
EFFECTIVE FANBASE BUILDER
When you get in the media, you’re getting in front of a big audience in one fell swoop. It’s different from a lot of other marketing because that media publication has gathered a bunch of people together who have similar qualities and you’re getting in front of all of them.
Plus, those people are more likely to pay attention when someone they trust (the blogger, the magazine editors, the podcast host, etc) is telling them your art is worth it than when you’re the one out there crying your wares like you do on social media. It’s always more powerful coming from someone else than from the seller themselves, and even more so if they trust the person it’s coming from.
Being in the media is a great way to make people trust you more. There’s a perception that only worthwhile things are shown by the media. It’s not true, but people still feel better about you if you’ve had some media placements.
To get press attention, you have to approach people who are considered experts, influencers, or trend setters. And these people knowing about you is a very, very good thing. If they take an interest in your artwork they may suggest you for opportunities that arise, whether or not they end up putting your art in their publication.
When you’re in the media, your current fanbase starts to see you as more prolific, influential, and downright cool. It helps turn your followers and subscribers into paying customers. Most people hesitate to buy art partially because they’re afraid to trust their own taste. A little validation that they truly have found an awesome artist goes a long way.
And I find that press begets press. Once you get on one blog, it’s a lot easier to get on the next. And after you get in a few publications, the media starts coming to you sometimes. So it snowballs, creating more and more powerful buzz.
HAVE I CONVINCED YOU YET?
Whenever I describe the awesomeness of press attention to an artist, they always say “Well yeah, that sounds great… but how do I make it happen?”
I totally hear you. And that’s why I started Press Bootcamp. It’s the least-expensive way (under $30!) to get my eyes on your business and it’s a fabulous place to not only learn how to get media placements but to actually get them, right alongside a small group of fellow artists with my watchful eyes making sure you do it perfectly.