One really great way to connect with potential customers right now, no matter where they are in the world, is to film videos. It gives people an experience similar to being in the same room with you, so it’s the next best thing to actually being in the same room with you.
It’s especially great if you live in a remote place and have trouble making the right connections because you’re not exactly in an art capital.
No matter where you live, though, you can use video to connect to people. The easiest video to start with is a process video, which just shows you working on your art. You’re in your element and you don’t have to do anything differently than normal.
The only tricky part is getting the angle right on the camera.
But you have some options. You could film where it shows your torso and head or you could film where it just shows your hand. You can also film up very close to the piece or back away from it pretty far. You can show the canvas or paper straight on or you can angle the camera off to the side.
Messing with these options will usually help you get a great positioning that makes a good looking video.
Just make sure that as much light as possible is hitting the piece you’re working on, preferably sunlight.
This keeps the video from looking grainy, dark, or having a homemade quality to it. With the right light and a steady camera, your video will look professional enough to do no detriment to your reputation.
Once the video is made, you want to share it!
One of the simplest places to put it is on YouTube because the site is made for videos. You can then link to the video wherever you like. Another option is to upload the video onto another social media account like Facebook, Instagram, or Pinterest.
If you are going to put the video on YouTube, you can keep it longer – up to about 5 minutes before it becomes too much for the viewer. But if you’re going to put it on one of your other social media accounts, you’ll need to cut the time down to under a minute for most platforms. This makes the video fit in with the fast-paced, quick-fix feeling of a social media site. When you’re on social media, you don’t want to linger on a post.
So don’t be the post everyone skips because it would take too long to watch.
If you decide to put your video on your website, your blog is a great spot for it. But if you don’t have a blog, you can also put the video on your About page. It fits in well there because people want to learn about how you create your art and they can just watch the video to do so.
Don’t forget to include something for people to do after they watch the video in every place that text accompanies the video.
So your description under your video on YouTube should tell them to check out your website or to sign up for your email list. Make sure you give them one specific instruction that preferably has a link or button they can click on to complete the task.
After reading all this, I bet you’re feeling a little overwhelmed and I think the best way to pull it all together is to show you a few great process videos from other artists. Please take a look at a couple of these I found on Instagram to get an idea of what you can do with a process video.