The other day I was asked for interesting marketing ideas – offline. And so today I wanted to share with you two of my favorite ways to physically go out and increase your bottom line (that’s more sales in business-speak!). They both involve harnessing control of your art business and going out into the world to make a big day for yourself.
My first FAVORITE way ever is to set up a table at a company’s corporate offices during lunch time. If you match the type of company or employees to your products (ie pay attention to your target market!), you can make half a typical month’s business income in that one day.
Here’s an example.
A high-end jewelry designer heads to a bank headquarters one day. She sells her wares at the bank to a group of people who make a certain amount of money and most of whom are either married to a woman or are a woman themselves. Furthermore, the (grossly-generalized) culture of the banking world admires high-end, tasteful dressing which matches this jeweler’s work. And on top of that, most of the employees there make enough money to impulse buy a $150 necklace. That jewelry designer would probably make around $3000 that day. If she could do this at different companies even just once a week or month, she would move a lot of stock.
My other favorite way ever is to get clever, using your products as a jumping off point. If you make children’s toys, think of the places toys are hanging out, like doctor’s offices. You would never think to advertise your toys at a doctor’s office unless you get a little clever.
What do you do?
Head to a local doctor’s office (family doctors would be best in this situation) and offer them free toys for their lobby area in exchange for being able to post a plaque or sign about where to find the toys or having brochures or business cards up at the front desk.
What else could you do to get clever about your handmade toys? Offer to speak at your local school’s PTA meeting. Give a talk on something useful but related to your products like incorporating math education into playtime and throughout the presentation or at the end you can show some of your toys that fit the theme. Don’t forget to offer a discount code or coupon with a short expiration date to give people all the more reason to buy right away.
And what if you “just” sell paintings?
The same principles work. If you match the audience well, you can hang your work (with a little sticker noting the title, artist, and price) in lots of different businesses and make a surprising number of sales that way.
Put a date on the calendar within the next month. That’s the day you’ll either hold your event or go talk to different businesses about showing your work.
Is there somewhere you can go to sell your art, especially now that the holidays are here? Let me know what you make and where you plan on going in the comments! And if you have questions, just pop them right in there too and I’ll help you market without the internet.