So I had a long post about Sam and her blogging dilemma last week. While I don’t recommend blogging about something you don’t enjoy writing about, I never gave Sam options for blogging about other things she might enjoy writing about but doesn’t know it yet. Things she might not have tried to write about.
So this week, I want to help her make sure she knows for sure what she does and doesn’t enjoy blogging about to help her decide whether to stick with her blog as is, change the content, or toss her blog entirely.
Sam mentioned that she gets a lot of her inspiration from comic-book style visuals and has a few comic fans on her social media platforms. She asked, “How do I keep them interested in coming back to my blog over time?”
Every audience is a little different, but most people are interested in the story behind the work. As a photographer, Sam might have more story than some other artists because she’s usually out in the world when she creates her art. And the world is where the stories happen (at least the real-life ones).
I would recommend Sam try writing about how she found a particular location or object to photograph. Was she traipsing through the forest and stumbled on a particular tree trunk? Or did she ask a friend of a friend where the coolest building in town is? Maybe she takes daily walks with her camera at her side and suddenly noticed the perfect vignette through a hole in the trees? Or an interesting sidewalk crack?
Whatever the story behind discovering the subject, that’s one thing art buyers love to hear about. Statistics show that people are much more likely to purchase art when they know the thought process, meaning, or inspiration behind the work.
That leads me into showing inspiration pictures. If Sam created a piece inspired by her favorite comic book heroine, she should absolutely post a comparison photo from that comic book and talk about what drew her to create the piece. Another story.
And Sam can always write about the meaning of the piece. While it’s pretty controversial in the art world to talk about “meaning”, if Sam were a proponent of telling art buyers what her work “means” then her blog would be the place to do it. Another story.
Another thing that art buyers love is a peek behind-the-scenes. The story behind the work falls into this, but it feels even more special when it’s a look at an unfinished work, a glimpse of a messy studio space, or pictures of your favorite supply store. Another story.
Showing you’re human is another great way to woo an art buyer. When people buy something they know is created by another’s hand, they are looking for human connection. They’re buying a photograph from Sam instead of buying some stock image of the Eiffel Tower from Target. And so they want to know who Sam is, hence all these different stories. And if Sam is comfortable enough, it’s a good idea for Sam to show that it’s not all sunshine in her art world. Sometimes a piece doesn’t work out. I love when artists blog about their “failures” and pieces they can’t quite finish. And I’ve talked to many other art buyers who feel this way too. It shows how hard you have to work to get to the good pieces (which commands a higher price! art isn’t so easy you can just slap a $5 bill on the table and take it home). And it shows that you aren’t perfect, you’re human, which is exactly what an art buyer wants from the artist.