In today’s world, it’s easy to be all over the place. You’re on social media and meeting people at art fairs and trade shows. You’re handing out business cards and making YouTube videos. You’ve got shops on Etsy, Fine Art America, and Society6. With all these different ways people can find you, it can get overwhelming to manage everything.
That’s why you need a hub.
You need a place to send people from all these different places they meet you so you can control their experience with you, help them get to know you better, and ensure they can find everything they’re looking for because it’s all right there – on your website.
Your website is the best hub you can have because you have complete control over it.
Want to give first-time visitors a special tour? You can just create a special page for it and link to it from your homepage. Want to make sure people can connect with you on social media if they want? Add some social icons to the header of your site. Wish everyone who visited your site knew your exhibition and award history? Just add it to your about page.
You are in complete control over what happens on your site, so it’s the best place to send people. They can’t get lost looking at other artists because it’s just you. And you get to decide what statement you make, not the layout of another website.
It’s kind of like your home – just online! A place where you can tell your story to the people who visit and help them get to know you.
How do you make it happen?
Once you have your website set up, start sending EVERYONE there. Add your website link to your social media accounts and YouTube page. Put your url on your business cards and tell everyone you meet to find you there. All the about pages on all your shops and profiles can link straight to your website too.
You can also continue adding things as you recognize ways your site could be helping people learn more about you and buy from you.
Think about how to make your website more hospitable and easy for visitors to get around. I’ll write more about this in the future, but for now just start with easy-to-understand navigation titles, a clear and compelling about page, and a thorough portfolio with the necessary information on each piece.