I SAW AN AD ON TV THE OTHER DAY AND MY MOUTH DROPPED OPEN BY THE END.
Let me set the scene.
There’s a wifi router. Families throughout the years are sitting down to dinner. And then you get today’s family… all on their devices. The mom walks in the room with the last dish and sees her family’s faces buried in their cell phones. She announces “There, I paused it.” And literally “pauses” the wifi signal.
This isn’t new functionality.
This wifi company didn’t invent a new ability to turn off the wifi signal. They just presented it in a different way.
They made it clearer to their customers what functionality was possible and then made it extra-easy with a button you can press instead of either turning it off on each device (where the children could just turn it back on themselves) or unplugging the router from the wall.
I see a lot of art businesses afraid to promote their art because it’s not new, so they think it must not be good art. Someone’s painted a tree before, you’ve seen lots of abstracts in that color palette, you think outfitting animals with human clothes has been done done done.
But it’s not about your art being new.
It’s about presenting your art in a new way.
It’s likely you are actually what’s missing in your presentation.
Your personality cannot be duplicated. No one is you-er than you. (Isn’t that what Dr. Suess wrote?)
And that is so incredibly appealing to art customers.
People buy art because it makes them feel something. If they have an experience connecting to your personality, maybe even building a relationship with you, you allow even more possibility for the art to make them feel something because they’re already engaged.
Including videos of yourself, using colors/fonts/logos that feel true to you, writing on your website and social media channels just the way you would talk to friends…
DREAM UP WAYS TO REVEAL YOUR PERSONALITY TO YOUR FANS.
Once you’ve tackled that special something, take another cue from the wifi commercial and think about how you’re ‘asking’ for the sale on your website or online shops.
Could you include mockup images of what your artworks look like on a wall with furniture in the room?
That might help people imagine the art in their own space and really connect to how this age-old thing (art) can improve their own life.
Could you sell packages of 3 prints that go together all framed and ready to hang?
That might help make the art buying process more convenient and less stressful so it’s a total no-brainer to buy some artwork and finally get that wall looking finished.
Could you offer a framing consultation with every purchase of an original painting?
That might take the confusion out of the equation for your fans so they feel confident that the end-result really will look as good as all your pictures, despite their ineptitude for artistic choices.
What other things could help present your artwork in a new way so that it’s simpler, easier, less-stressful, higher-quality, or just more fun to buy your art?