This is a guest post by Aradia Goseling.
You’re an artist right? So naturally you’re the creative type. You might be like me – having ideas constantly streaming into your brain from colors, patterns, and textures you see. You might watch tv, listen to the radio, or be out in the world and hear or see some snippet of communication that drives you to create something new.
Your work is inspiring, it makes you feel, it moves other people.
So why is it still sitting in your studio on the easel, against the wall, or hidden in storage?
Frankly put – it’s because your marketing sucks. But it doesn’t have to! You can take creative control over your content and put it out there in an authentic way that speaks to your audience. Here’s how:
1. Use those juicy, delicious talents you already possess! You know that drive to create? That inner deep yearning to bring something into being from raw, unfinished materials? Put that to use here, right now, in your marketing. Take a fantastic photo of one of your favorite pieces, not too close, not to far away – something that makes you go hmmm (hello early 90s throwback!)
2. Got killer copy? Make it work for you beyond your product description. This is a beautiful untapped resource. Sure you can write new ads from scratch – or you can connect together and maximize what you already have by pulling copy from your item descriptions and elsewhere on your website to create the ads. So easy right?!
3. Dish out that emotion. Whatever it is you were feeling when you created that work, infuse it into every part of your marketing. Now don’t get me wrong, using fear or negative emotions isn’t the greatest marketing technique out there – it has been used and it can work, but be sure to put a positive spin on it. Connect that emotion with your customer and create a rapport. I know exactly how that feels.
Ready to re-charge your art marketing? Have other ways that have worked for you? I’d love to hear in the comments below!
Aradia Goseling is a multipassionate intuitive ARTrepreneur, specializing in fiber and wire work. She blogs about techniques in various mediums and the adventures of being in a creative business from an artist’s perspective. Join her newsletter for insider information into the divine world of creative expression.