You End Up Being Known For Nothing by Laura C George. Background by Kenneth Lu.
When you first start a creative business, you are so excited to get your art up on the web and out into the world, that you’ll slap a price tag on almost anything decent. And you make a sale or two and you’re even more hooked on putting things up for sale. So you search your home for other things you’ve created. Suddenly your jewelry shop is sporting a handbag, a knit scarf, and a handbound journal next to the bracelets and necklaces.
There’s nothing wrong with this if you do it right – branding everything in a wildly consistent aesthetic. But for most people, having such diverse offerings for sale means people don’t know what to go to your shop for. If you try to be known for everything, you end up being known for nothing.
As an artist, you must learn to curate yourself. Just as you wouldn’t put every painting you’ve ever created in an exhibition, you shouldn’t put every “anything” you’ve ever created in your online store.
Today, head to your online store and evaluate. What doesn’t belong? Go ahead and get rid of it now.